The hotel sector is experiencing a paradigm shift with the introduction of robots into daily operations. Automation is no longer a promise of the future—it has become a present-day necessity, especially during peak seasons and in the face of staff shortages. Specialized companies acknowledge that we are in a “continuous peak of demand,” where hotels seek immediate solutions to ongoing staff turnover.
Robots in Hotels
A Challenge of Training and Integration.
Last updated: February 2026
Automation with Responsibility: Beyond Installing Robots
One of the greatest challenges faced by robotics providers is not just the installation or maintenance of these machines, but the lack of internal training and the absence of dedicated tech leads in many hotels. As highlighted by industry experts at the ITH Robotics Club, the key lies in having figures like the “shepherd”: someone within the hotel responsible for overseeing and managing the use of these new devices.
In this context, the role of the integrator becomes especially relevant: this is the person who analyzes operations, identifies real needs, and translates technology into actionable solutions. This consultative approach is what makes automation truly efficient—not by replacing human value, but by complementing it.
Automation for Independent Hotels, Too
Contrary to common belief, robotics is not just for large hotel chains. Solutions can be tailored to small or family-run establishments, provided that the areas of application are well assessed. Delivery robots, cleaning units, or even humanoids can help optimize resources across different hotel areas. The key is to personalize and adapt—and for that, there are initial audits, such as those promoted by the ITH Robotics Club, which help define the right starting point.
Overcoming Resistance to Change
Technology integration is not only a technical issue—it is also a cultural one. One of the main barriers to automation is staff resistance, often driven by the perception that robots are a threat. Applying these advancements progressively and inclusively is essential to shift that mindset and show that robots are here not to replace, but to ease operational burdens and improve working conditions.
At TALAT, we believe technological innovation must be paired with intelligent, human-centered planning—capable of identifying where it brings the greatest value. That’s why a collaborative and flexible approach is what will turn automation in sectors like hospitality into a true ally for transformation.
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